Project “Tezoro TourAssist” – Digital Innovation for Tourist Assistance

4 Mar 2026

Tezoro Srl has developed the “Tezoro TourAssist” project, an innovative digital tourist assistance platform that allows travelers to quickly access support services, information, and bookings in multiple languages during their stay, without the need to install applications or share personal data. The system also ensures full integration between guest management and the company’s administrative processes. The platform uses personalized QR codes and integration with the main messaging platforms (WhatsApp, Telegram, Viber), enabling tourists to connect directly with native-speaking operators and local assistants for information support, document management, and booking of tourist services. The project contributes to the digitalization of tourism services, improves the visitor experience, and strengthens the competitiveness of local businesses, while promoting sustainable practices and optimizing operational processes. The initiative is implemented within the framework of the National Recovery and Resilience Plan (PNRR): Mission 4 – Education and Research Component 2 – From Research to Business Investment 1.5 – Innovation Ecosystems The project is part of the e.INS – Ecosystem of Innovation for Next Generation Sardinia, Spoke 2 – Innovation and sustainability for the competitiveness of tourism and cultural heritage SMEs in marginal markets, coordinated by the University of Sassari. Through this initiative, Tezoro Srl is developing an advanced multichannel digital platform for tourist assistance, contributing to the adoption of innovative technological solutions and the enhancement of the region’s tourism offer. The project is funded by the European Union – NextGenerationEU within the PNRR framework.